From 11 to 13 October 2026, CB will be waiting for you at iMEAT in Bologna (Hall 14 – Stand C12) with a wide range of solutions designed to help butcher shops achieve a twofold objective: enhance their offering and, above all, create more sales opportunities.
Today’s butcher shop is no longer simply a place to buy fresh meat. Ready-to-cook preparations, cooked meats and ready-to-serve products are broadening the range on offer, responding to new consumer habits and transforming the retail outlet into an increasingly complete experience.
Against the exceptional backdrop of iMEAT 2026, CB will showcase two solutions dedicated to product preparation, cooking and presentation: Chicken Master and the ventilated heated display cases (model EVB 076 CUBE).
CHICKEN MASTER
With Chicken Master, roast chicken becomes a fully fledged part of the butcher shop’s offering. And it does so through a solution designed to go far beyond a single type of preparation. Available with or without the CB Self-Cleaning Innovation automatic cleaning system, Chicken Master can manage up to 7 different programs, giving users the opportunity, right from the start, to experiment with a wide variety of recipes based on poultry, red meat or pork. This versatility opens up new opportunities for butcher shops: expanding their range, diversifying preparations and offering customers something more than a traditional butcher shop.
HEATED DISPLAY CASES
Preparation – including cutting, optional marinating and cooking – is only part of the job: presentation is equally important. This is where ventilated heated display cases come into play. These solutions combine technology with effective product presentation, featuring LED lighting, a focus on reducing energy consumption and characteristics designed to preserve food quality in compliance with HACCP standards. Because a product prepared with care deserves to be presented at its best right up to the moment it reaches the customer.
And there’s more! At iMEAT, we will also be showcasing Formula Grill, the automatic grill with infrared technology, together with other solutions dedicated to meat professionals.
Three days to see the machines in action, talk to our team and discover new ideas for expanding your butcher shop’s offering.
We look forward to welcoming you to our stand.
